He is the Director in charge of Business Operations and the Chief Operations Officer of the Lakinberg group. He had a track record for successful collaborations with different Continents in trading with the United States. Joel has over 31 years experience in international trade .Having been Coordinated both import and export to and from the United States.

Prior to joining LAKINBERG LLC, he founded and ran an import business in 1998, that focused on Home & Garden products called Garden Traditions, Inc. the Company  operated a direct import retailing business with physical stores and an online e-commerce site and also sold wholesale. Joel has hands on experience and trade relationships through Africa, in Ghana, South
Africa, Morocco and Kenya and in addition to Africa has trade partners from Asia (Vietnam, Malaysia and China) and central America (Mexico and Honduras).